What kind of media institution might distribute your media product and why?

At the beginning of looking into these magazine distributers I decided Mosh magazine would be best suited for the company Bauer. I have now changed my mind as in my further research I realised Kerrang! – a music magazine with a similar target audience to mine is already published by Bauer, because of this I would now choose Future PLC to publish magazine as they often publish for a young audience and as I mentioned in my earlier annotation of the company they sell magazines with a specialist interest, the sub genre in my magazine of art would fit into this along with the music side. They don't sell anything at the moment like my product and it would be suitable for their demographic. Both Mosh and Future PLC would benefit from this partnership as Future PLC the knowledge to get the magazine noticed and how to attract an audience whereas Mosh would provide the material that the attracted audience would want to buy – there would be much more success for both companies with this synergy. I don’t believe this would be the limit to success. Nowadays it is common for successful magazines to branch out further in terms of media platforms: I believe my young audience would enjoy some sort of e-media platform for the media if the magazine became successful enough, the idea of convergent media often widens the audience approachable. After assessing all other current distributers it was clear Future PLC was most appropriate for my magazine. Conde Nast is a media distributor: I looked into the company to see if it was a potential distributor for my magazine, after looking into it I decided this company wasn’t suited to my magazine and it’s audience: its existing products had a readership of middle and upper class, despite wanting to fill a gap in the market this was not a suitable institution due to our different audiences I don’t believe they could promote my magazine to its full potential. As I already mentioned Bauer Media already publish a magazine similar to mine and therefore there wouldn’t be a gap for my magazine in the market with that publisher. NME would also be claimed to have a similar target audience and music genre as me and that is distributed by IPC Media, because of this I could not be in synergy with this company. I had thought about self-publishing and weighed out the pros and cons. The main advantage of self publishing would be that I would get have the overrule and my instinct would get published, however after thinking about Future PLC and their 30 years of experience I would have confidence in them and confident in what changes they decide to make as their changes are suited to my target audience and that is who I’m trying to please. Future PLC attracts mass audience in their niche area: rock music and art culture would be the niche areas and all of this demographic should be attracted to buying this magazine if I were to have Future PLC as my distributer. Despite selling what would be considered niche audience magazines Future PLC do draw in many customers and I believe the specificity of magazine is what people confuse with niche. Future PLC sell such a diverse genre of magazines the company theirselves appeal to almost every demographic therefore it is existing products that attract the more specific audience and the company that attract mass audience. As my product is specific – rock music and art, my magazine would fit nicely with their current partners, I just believe it would appeal to a wider audience which is a good thing, they thrive on offering specific genres – not attracting a small audience.