How did you attract/address your audience?

My front cover of my rock magazine is designed to attract my target audience, I have purposely designed everything to appeal to them, and this should result in them liking the aesthetics on the front cover enough to buy my magazine when it is placed on the shelves of a shop. I would keep my design features consistent to a house style every issue to gain iconic features that my audience will associate with my brand, this is important in case my audience only saw s glimpse of my magazine for example my masthead, the iconic don't would automatically be recognised and that is all they would need to see to know it was a Mosh magazine. The overall content inside the magazine is what the audience are primarily after: the latest news on rock bands will be articulated interestingly to give the fan base what they want; this means I will apply Uses & Gratifications Theory as I made my magazine eye catching in many ways to grab the audience's attention. My masthead sits conventionally at the top of the magazine: the font I chose would represent rock music and this would purely entice rock music fans, which is who I'm after to look at my magazine. The colour scheme is also introduced purely from the masthead, white, black, red and yellow are the only four colours visible on my masthead and the only four colours I feature in my colour scheme, this helps me keep to a house style and therefore gain professionalism. Underneath my masthead is the main image of a band member looking in direct address towards the audience - this eye contact draws in the audience as they would feel more include in the magazine an hopefully aspire to be part of it. Surrounding the image at various forms of cover lines which introduced featured content in the magazine – most noticeable would the "vote for your best rock single of the year" as it is in a unique form of a circle, I rotated it slightly to appear as if it has been stamped which is a cool effect which my audience would like. I highlighted the word "your" on this with a grungy backing to the word, not only does the grungy background appeal to them but the use of the word "your" asks the audience on a personal level, the editor and the reader should develop a relationship from this. One cover line reads "Queens of the Stone Age Exclusive!" the use of the words "exclusive!" Creates a sense that the audience are bettering the deal of purchasing the magazine, the exclamation mark flares some action into the magazine which is needed as there is a lot of energy in rock music. “Free guitar pick" is written inside a plectrum shape that I created in Photoshop, the "free" item would definitely appeal to the grab the audience’s attention as I have included the yellow from my colour palette as background for the black writing, when these two colours are combined together they work in contrast to each over to make the writing stand out, I didn't make this aspect too big as I didn't want my magazine to come across too cheap.