Monday, 16 March 2015

Who would be your audience for your media product?

I believe this how a stereotypical member of my target audience would look. Rock music is in connotation to rebellion; these three images provide aesthetics of an alternative style resulting in my target audience fitting into the “Young Alts” social group. These three men age in the range of my target audience – from a teen, to a young adult, up until a middle aged man. They are all dressed in black clothing which could represent anger, an emotion heavily related to rock music. I think tattoos would be common among my target audience as they are viewed as a sign of rebellion. Tattoos resemble strong feelings as the ink is permanent; this passion runs through to the rock magazine as the magazine is primarily all about rock music. Their hairstyles are fairly scruffy and would not be considered “smart” haircuts, this could also be a sign of rebellion not fit in with the mainstream which also dips into the indie culture, and this culture isn’t a culture I would rule out of my target audience. I would say their occupation would range to something quite creative like a job in the arts for instance a graphic designer to a stereotypical “mans” job like a welder. I think their whole music taste would range over rock, indie, metal, heavy metal etc. I think my audience would mostly enjoy action/thriller films as this fast action packed could relate to the loudness and aggression in rock/metal music. A stereotypical buyer of my magazine would be male, 20 years old, rated C2 on the socio economic scale. To assist with finances and conventions I would include advertisements in my magazine, of course the other company and I would want appropriate circumstances with similar target audiences to maximise the possible synergy. Business I would consider having advertisements featured in my magazine would be All Saints: this clothing brand is popular among my target audience and All Saint’s. Marshall is one of the most popular amplification manufactures today and from my audience research I noticed more of the audience made music or would like to make music their selves and this piece of equipment would be extremely appropriate to advertise in my rock magazine. Xbox would be a company that is suitable for my audience: not only would it attract my younger audience due to the gaming available but Xbox now offers TV shows and films therefore would attract my older audience. Upcoming festivals like Download and Reading & Leeds would be suitable advertisements as these festivals aim at a very similar demographic and host bands I believe my target audience would like.

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